The company's official website to build their own or outsource the construction of the site? A comprehensive in-depth analysis of the disadvantages of building your own independent site

Outsourcing Website Building
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With the development of the Internet and the improvement of information dissemination efficiency, more and more people are aware of the role of websites to build their own company websites. Most of the companies are asking website builders to build their official websites, and there are a few companies that let their own employees build their own independent websites.

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We have been in contact with some people and things for many years, and we share them to help you judge whether it is good to build your own website or to outsource it.First, the conclusion.It is highly recommended to outsource the construction of the website.



Why is it not recommended to build your own independent website?

Many people feel that usingWordPressIt is easy to build a website, which is actually a false proposition, not to talk about the quality of efficiency is a rogue. It's like using Photoshop to process photos is easy, but to P out of high-quality photos at least a few years of experience and practice.

It is really very simple to make a website with WordPress, but it is very difficult to build a website with fast speed + good design + comprehensive functions + safe and stable + good customer experience + high conversion rate. To do and do well is completely 2 concepts, to do is to complete the task, to do well is to create profits.

Website production and design involves Js, Css, Html, Php, cache, CDN and other aspects of knowledge and proficiency in the use of WordPress, various themes, plug-ins and so on. We have accumulated more than 2 years of experience before we dare to say that a little bit to start, do a good website is not as simple as we think.

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We have written many very useful WordPress website optimization tutorials, among them the article on speed optimizationThe Ultimate WordPress Speed Optimization TutorialThere are more than 18,000 words, which is only a small part of the full WordPress website speed optimization tutorial.

About the plugin PerfmattersSetup and use tutorialThere are about 20,000 words (not including the text inside the image), while the Wp Rocket plug-inSetup and use tutorialThere are more than 19,000 words. Just 2 plug-in part of the use of the tutorial went to about 40,000 words, and read and do not necessarily understand, need time to understand, practice, adjust.

To sum up, a novice in the absence of seniors hand guidance, to use WordPress to build a good effect of quality independent station, at least 1 ~ 2 years to learn. Own (staff) if they do not know WordPress very well, build out the site speed, ranking, conversion rate, etc. will not be good.

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If it is to build a personal website, while figuring out how to build it. Build a company website or to the effectiveness and efficiency of the main, after all, the company independent station is used to create profits, not ornaments.

If you are a company leader.It is not recommended that you find your own staff to build a website, because the final build out of the site is likely to be of poor quality, and does not bring any traffic / orders. It seems to save money, but it is a waste of time + missed opportunity to make money.

After all, it is not a scientific class, and the websites made by our own employees are more or less defective. It takes a long time to build a website, and the monetary cost is higher than outsourcing. And building a website is just a job that has nothing to do with self-interest for the employee, he thinks more about himself rather than the website effect and the company's interests.

The picture below is a factory specially recruited 2 people to build their own website, one of them is my friend. Their website has not been good for a long time, set a template design strange.

Because the site is very slow, the leader wants to change the expensive server, I suggested that he hire someone to optimize the speed from the root cause, the effect is better and less expensive, he said can not hire someone. The company is affected by a bad website, and the person you hire is affected by yourself 🙄 .

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And let their own staff to build a website may have a lot of problems: if the employee who built the site leaves, who will operate and maintain the site? If the departure of the unpleasant, TA will not be behind the destruction of the site, copy the company inquiry and so on ...? Will not return some account password permissions and so on?

Who do I call if there is a problem with the website?


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Some companies even send their employees to attend the site building course, learned to come back to build their own site, we think the effect may not be very good. The site building group has a group of friends participated in Yan Sir offline site building class (more than 10,000, 3 days and 2 nights), I want to take the experience so add his WeChat chat a few times.

After communication, I found that he rated Yan Sir very high, but he did not learn any skills from the class, but only learned some website building skills and tools to open up his mind. He learned 3 days and 2 nights with the things currently temporarily unable to make a satisfactory website, at least his own website for a few months is not ready, and occasionally ask me some basic questions.

Our company has bought rice class Yan Sir online website building class, the course is more comprehensive, but not enough detailed in-depth. The content of the offline class is actually the same as the online class, but with more hand-holding guidance operation. Online courses for white people to see a year does not make outsourcing quality website, and the time cost is very high.

The role of the website is for the company to get customers, so as to earn profits, can not bring revenue to the company's website does not have any meaning. Cheap things are the most expensive because they can't bring value, know how to invest in order to get huge gains, there is a give and take.


If you are the employee responsible for the website:It is not recommended that you build your own website, a high probability of effort is not pleasing. It is likely that in the end not only did not earn money for the company also aggravated themselves.

We at Diamo focus on building foreign trade websites and have contacted many company executives. Most of the bosses do not know how to build a website, and have only one requirement for the website, which is to achieve their own satisfaction. Add a bunch of requirements, in fact, many ideas do not meet the situation of foreign consumers, will only reduce the speed of the site and conversion rate.

The vast majority of bosses will not increase their expenses until they see the benefits. Building your own website means you have to handle everything yourself on a fixed budget, including website building/changes, speed optimization, P-graphics, updates and maintenance, website traffic generation, etc.

Do you have the ability, confidence, time and energy to do the site up? Do well without reward, do not do well to be blamed for the kind of oh. Even if the site is ready to go online, how to allocate the inquiries (do you have a commission)? How to maintain the site online, when you do not use the value of how the company will arrange you?

If the leader puts you in charge of building a website (instead of looking for a professional website company) and gives you a big pie, it is likely to be a trial attitude, not wanting to invest too much. You are very serious to engage in independent station, and finally the leadership may not agree with its value or plans to temporarily change do not want to continue to invest.

The vast majority of people I've met who have built their own company websites have ended up in disagreement with the company.

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Share a story with you: many years ago I was a salesman in a foreign trade company, the boss knew I would build a website knowledge to let me build the company website, but I was awake to outsource the site. Only later found a female salesman colleague is the boss lover, the site directly taken over by her, all inquiries to her hands ....

Outsourcing toUeeShopThe website was a bit ugly and average in all aspects, plus I didn't put much thought into the website, mainly P a few pictures. So when the site was taken over by the mistress I was not too upset and my mood quickly calmed down.


Benefits of outsourcing website construction

What your company lacks is not a website, but a customer acquisition channel and a powerful tool to increase conversion ratesThe website built by non-professionals is at most a display platform. Non-professionals to build their own website is at most a display platform, at most, only let customers know what your company is doing, can not highlight the advantages of the company to improve the conversion rate of inquiries and so on.

Build your own foreign trade website is a waste of money and time, it is better not to do. To independent site can bring inquiries, conversion rate is high, you also have to ask professionals to build. See our article "TheHow to improve the conversion rate and reduce the bounce rate of foreign trade independent website/e-commerce website?The article "The website construction is a very serious matter that needs to be studied in many aspects.

There are many other benefits to outsourcing a website, such as efficiency, ease and stability. The website builder will take care of everything related to the website, allowing the company to focus on negotiating with the client to receive the order.

However, there are many pitfalls in outsourcing the construction of a website, and accordingly many people have fallen into it, and the website made is not necessarily good in every way. The industry is relatively niche, there is no industry standard, to put it bluntly, is a bit chaotic.

Moreover, many website builders use their own servers and website building programs, and later they cannot relocate the website and change it, and delete it without renewing the fee. So many people want to build their own websites and not be subjected to the constraints of others.

Just like falling in love, you dare not start a relationship casually when you or someone around you has had a bad experience in the relationship. There are unsuitable, there will certainly be suitable, there are also many reliable builders.

There is a need to build a station can try to talk to us, do not dare to say that 100%, at least 95% more than customers are satisfied with our products and services. In the case of the same quality, it is difficult to find better than us.PriceLow, no renewal fees, use your server and domain name, control is yours.

Outsourcing website construction is cheaper and more effective when the professional is left to the professional. One of the keys to success is to leverage your strengths and focus on what's important. If you do everything yourself, you are likely to do everything poorly.


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