With the development of the Internet and the efficiency of information dissemination, more and more people realize the role of the website have to build their own company website. Most companies choose to outsource the construction of foreign trade independent station, there are a few companies let their own employees to build their own company foreign trade website.
We have been in contact with some people and things for many years, and we share them to help you judge whether it is good to build your own website or to outsource it.First, the conclusion.The probability of building their own website is not good, the site is generally not good, it seems to save money but missed the opportunity to suggest outsourcing the station.
Why is it not recommended to build your own independent website?
Build your own website is very tired, spend time, self-taught to do out of the general quality of the site (we met too many cases), can not bring inquiries and conversions. What you lack is not a website, but a channel to bring inquiries and orders, the website is just a waste of time if it is not effective.
Professional things to professional people to do in order to ensure the best results and maximize profits. The only short-term advantage of building a website by yourself is to save a few thousand dollars, but the loss of time, best efforts, missed opportunities / orders can not be measured.
Foreign trade independent station is the company's face, on behalf of the company's image, examples and so on. Foreign trade customers will certainly compare a number of suppliers before placing an order, through the mailbox suffix URL to the supplier's website to understand its strength, products, services and other aspects. Build their own website is certainly not as good as the professionals to build.
If customers see your website so scribble, problems, will think you do not need to pay attention to. The website is made like this, customers order their own products, the other side will not be randomly get? The first impression is very important, the customer may turn his head away.
The Pitfalls About Self-Taught WordPress Builders
The internet is full of people saying that it's easy to make a website using WordPress, and that's true. But just referring toproduceIt's simple. Todo a good jobThat's another matter. Mo thinks it's harder for a novice self-study to make a good website than it is to study for a test.
It's like a novice who learns to use Photoshop to make a picture easily, but the quality of the picture is not good. It takes at least a few years of practice to familiarize yourself with all the features/techniques to make beautiful, high-quality images. If it was that easy, everyone would be a design director.
The website involves server rental and construction, domain name resolution, program installation, SSL certificate installation, design/aesthetic, learning to use plug-in themes, learning to build, responsive production, functionality, speed optimization, CDN configuration, firewall configuration, submit to Google search, dealing with anomalies (inclusion anomalies, access anomalies, speed anomalies, attacked, etc.) ... , are you sure that the white man by self-study can handle?
Website production and design also involves js, css, html, php, caching, image compression and other aspects of knowledge as well as WordPress, a variety of themes, plug-ins, and server proficiency and so on. We just started to do the site, accumulated more than 2 years of experience before I dare to say a little start, do a good job of a website is not as simple as we think.
Diamo has written a number of very useful WordPress website optimization tutorials, including an article on speed optimizationThe Ultimate WordPress Speed Optimization TutorialThere are more than 18,000 words, which is only a small part of the full WordPress website speed optimization tutorial.
About the plugin PerfmattersSetup and use tutorialThere are about 20,000 words (not including the text inside the image), while the Wp Rocket plug-inSetup and use tutorialThere are more than 19,000 words. Just 2 plug-in part of the use of the tutorial went to about 40,000 words, and read and do not necessarily understand, need time to understand, practice, adjust.
To summarize, a newbie would have to learn at least 2 years or so to build a quality standalone site with good results using WordPress. Owners/employees who don't know WordPress very well won't be able to build a site that has good speed, rankings, conversions, etc.
Newbies build out their own website is very slow ↓, because they do not know how to build so use a lot of heavy plug-ins, as well as a lot of containers and widgets, resulting in a very heavy page, card death. Finally have to spend money to find us to rebuild the page to optimize the speed. Seems to save money, but actually more time and money.
If it is to build a personal website, while figuring out how to build it. Build a company website or to the effectiveness and efficiency of the main, after all, the company independent station is used to create profits, not ornaments.
Even some companies to send employees to participate in the station building course, learned to come back to build their own station, most of the results are not good, not much use. Because the course to do useful, more dry goods, then it is very complex, we can not understand, a moment to understand back to forget. Courses to do simple, easy to understand then it is inevitably shallow, learning is just a primer, do not make a very good website.
Station group has a group of friends participated in the Yan Sir offline station building class (more than 10,000, 3 days and 2 nights), holding the learning mentality to add his WeChat chat a few times. Xiaodi I found that he Yan Sir evaluation is very high, but did not learn from the classroom to what building technology.
I just learned some website building skills and tools, and opened my mind. What he learned in 3 days and 2 nights can not make a satisfactory website for the time being, at least his own website is not ready for a few months, and occasionally ask me some basic questions.
We have a shenzhen station customers website operation to go on the rice class offline SEO course, the following picture is the diamo and her chat records. Not that the course is useless, this kind of crash course is just a master lead into the door, practice in the individual. In our experience, the white man to achieve proficiency at least 2 years or so to refine the time.
Our company buys rice lessons, Mr. Yen.on-lineBuilding station class, want to learn, found that the course is more comprehensive, but not detailed enough in-depth. The content of the offline class is actually the same as the online class, just more hands-on guidance operation. Online course white look at a year can not do outsourcing quality website, and the time cost is very high.
Let your own company employees build websites
It is not recommended that you find your own staff to build a website, because the final build out of the site is likely to be of poor quality, and does not bring any traffic / orders. It seems to save money, but it is a waste of time + missed opportunity to make money.
After all, it is not a science class, the website made by your own staff is more or less defective and difficult to bring in revenue. It takes a long time to build a website, and the monetary cost is higher than outsourcing. Moreover, building a website is just a non-self-interested work for the employee, who thinks more about himself rather than the website effect and the company's interests.
The picture below is a factory specifically recruited 2 people to build their own official website, one of which is my friend. Their website for a long time has not been good, set a template design strange. Because the site is very slow, the leadership wants to change the expensive server, I suggested that he hire someone to optimize the speed of the root cause, the results are better, the cost is lower, he said he could not hire someone. He said he couldn't hire someone. The company is affected by a bad website, but the company itself is affected by hiring someone :roll: .
And let their own staff to build a website may have a lot of problems: if the employee who built the site leaves, who will operate and maintain the site? If the departure of the unpleasant, TA will not be behind the destruction of the site, copy the company inquiry and so on ...? Will not return some account password permissions and so on?
The website is not built and finished, it needs to be modified, optimized and updated according to the access data and the development of the company. If the person responsible for making the website leaves or transfers in the middle of the day, who will deal with it? Who will deal with the problems of the website?
The role of the website is for the company to get customers, so as to earn profits, can not bring revenue to the company's website does not have any meaning. Cheap things are the most expensive because they can't bring value, know how to invest in order to get huge gains, there is a give and take.
Build your own website for your company
It is not recommended that you build your own website, there is a high probability that it will be a pain in the ass. It is likely that in the end, not only did not earn money for the company but also aggrieved themselves. Outsourcing is the best way to build a website, if you have already built a good half of the problems encountered, it is recommended to ask the third party optimization.
We Diamo focus on foreign trade official website building, contacted a lot of companies. Leaders want to site results, but do not know how to build. See the peer site this good, the requirements plus, suddenly have a new idea, also plus. Add a bunch of requirements, in fact, many ideas do not meet the situation of foreign consumers, will only reduce the speed of the site and conversion rate.
Being responsible for a website is not just about building it, you have to handle all things on the website yourself on a fixed budget, including website build/change, speed optimization, pics, updates and maintenance, website SEO optimization, social media attraction, and so on. Do you have that ability, confidence, time and energy to make the website work?
Is there any reward for doing a good job and will I be blamed for doing a bad job? Even if the website is online, how will the enquiries be distributed? Do you have any commission? After the website is on line, no need to maintain, when you do not utilize the value of the company will be how to arrange you?
If the leader puts you in charge of building a website (instead of looking for a professional website company) and gives you a big pie, it is likely to be a trial attitude, not wanting to invest too much. You are very serious to engage in independent station, and finally the leadership may not agree with its value or plans to temporarily change do not want to continue to invest.
The vast majority of people I've met who have built their own company websites have ended up in disagreement with the company.
Share a story with you: many years ago I was a salesman in a foreign trade company, the boss knew I would build a website knowledge to let me build the company website, but I was awake to outsource the site. Only later found a female salesman colleague is the boss lover, the site directly taken over by her, all inquiries to her hands ....
Outsourcing toUeeShopThe website was a bit ugly and average in all aspects, plus I didn't put much thought into the website, mainly P a few pictures. So when the site was taken over by the mistress I was not too upset and my mood quickly calmed down.
SOHO builds its own website
It is not recommended to build your own website, especially for girls, the cost of learning is too high, and there is a high probability that the results will not be good. Xiaodi I did SOHO many years ago, then also registered a Hong Kong company. Because the old customers did not go to the development of the old customer orders a decline in income fell dramatically, Hong Kong companies each year the annual review fee rose, so close the company.
Newbies rely on self-taught, great probability of not building a website with good results in six months. Build your own website seems to save money, in fact, miss a lot of opportunities to receive orders as well as orders. Early good website, early chat customers orders, early money. Do SOHO must be fast, there is a sense of urgency, a loose down on the "waste".
Off-topic: I started my own business, the beginning of not willing to spend money, everything by themselves, the effect is general, did not bring revenue. After stepping on pits and suffering, the cognition slowly improves. Personal opinion: the time and energy spent on saving a small amount of money, the final result is often time and money spent in vain, no effect, the worse the business.
Money is earned back by not save back, willing to invest, time and energy to focus on important things above, in order to earn more and more. Wenzhou people do business into 10 out of 6, earn 100,000 to take 60,000 out to continue to invest in business, so people can do up.
Help a friend build a website
It's also not recommended because it's a lot of work and may hurt feelings. I used to help a friend to do the site, the final unhappy break, because we do not have the same perception of the site. The other party may feel that the site is very simple to build, Taobao a few hundred dollars a, think we made him money.
You think the site is doing well, but others told him where not good, or he looked at the tutorials/comparison of other people's sites feel that their own site is not good enough, and blame you. Both sides do not have the same perception, it is difficult to do all aspects of the site to the satisfaction of both sides.
The most troublesome thing is the follow-up maintenance of the website, server/domain renewal, access anomaly handling, website adjustment and so on, do you care? Do you charge? How to choose feel not good. Even if it is free to do, do not do a good job is also your responsibility, haha.
It is not recommended to help your friend to build a website, just introduce a reliable website builder to him. Whether the website does well or not, he thanks you for helping him. Let your friend earn money through the independent website is the biggest help to him.
Benefits of outsourcing website construction
What your company lacks is not a website, but a customer acquisition channel and a powerful tool to increase conversion ratesThe website built by non-professionals is at most a display platform. Non-professionals to build their own website is at most a display platform, at most, only let customers know what your company is doing, can not highlight the advantages of the company to improve the conversion rate of inquiries and so on.
Build your own foreign trade website is a waste of money and time, it is better not to do. To independent site can bring inquiries, conversion rate is high, you also have to ask professionals to build. See our article "TheHow to improve the conversion rate and reduce the bounce rate of foreign trade independent website/e-commerce website?The article "The website construction is a very serious matter that needs to be studied in many aspects.
There are many other benefits of outsourcing website building, such as efficiency, ease and stability. The company will handle all website related matters, so that enterprises can focus on negotiating with customers to receive orders. However, outsourcing website building is also a lot of pitfalls, accordingly, many people fell into, do out of the website is not necessarily good in all aspects. This industry is relatively niche, there are no industry standards, to put it bluntly is a bit chaotic.
And many station building companies use their own servers and station building programs, later can not relocate the site and change, compare a few more to find a reliable station building company. There is a need to build a website can try to talk to us, not to say 100%, at least 95% more than customers are satisfied with our products and services.
It's hard to find a better quality product than ours.PriceLow, no renewal fee, use your server and domain name, control is yours. Professional things to professionals, outsourcing website building costs less and works better. One of the keys to success is to be good at leveraging your strengths and focusing on what's important. Doing everything yourself is likely to do everything poorly.
